It’s completely wild that in 2024 wrestling has by no means been broader, extra accessible, and higher produced — but neither of professional wrestling’s megaliths have a clue how one can placed on a pay-per-view that’s pleasurable to audiences. In back-to-back weeks each WWE and AEW have run their very own reveals, each utilizing their very own distinctive approaches to what they suppose wrestling followers need, and on each events, they’ve missed the mark.
The AEW x NJPW Forbidden Door present ran first, and whereas there was at all times the expectation it might be an extended tremendous present, in complete we bought a ludicrously overblown 15 match card with 205 minutes of in-ring wrestling, and a complete run time of over 4 hours. PPV pacing has lengthy been a problem for AEW, who regularly take a “extra is extra” method, cramming as many matches as humanly attainable right into a card in a manner the place there’s a lot to soak up as a viewer that it’s inconceivable to completely recognize anybody match in isolation. Burnout is actual because of this, and as a rule a number of the prime matches on an AEW card are met with “I simply need this to be over,” quite than the thrill they warrant.
On the opposite finish of the spectrum is WWE, and its blatant disregard for viewers as something however shoppers. Saturday night time’s Cash within the Financial institution was probably the most missing, clear, and terrible reveals the corporate has ever produced, with extra in-show promoting than precise wrestling. In complete their card was solely 5 matches, for a complete of 86 minutes of wrestling in a three-hour present. It was an infinite suite of advertisements for Prime Hydration, The Boys streaming on Prime Video, and Wheatley American Vodka — served advert nauseam to make PR executives in a boardroom completely happy, at the price of followers of their residing rooms.
How are each corporations screwing this up so badly?
Company tribalism is fueling the stupidity
It wasn’t way back that each corporations have been working tight, tidy, three hour reveals with sufficient wrestling to make everybody completely happy with out feeling prefer it overstayed its welcome. Now it’s as if each WWE and AEW are so determined to show their individuality that they’ve swung to ridiculous extremes.
AEW retains branding itself as “the true wrestling firm,” and dammit if that doesn’t imply cramming a present so packed filled with wrestling that nothing has impression anymore. Neglect these eight-match playing cards of the previous, we’re doing 10, 11, 12 — how about 15? The shorter WWE runs, the longer AEW will get, and there’s seemingly no person within the constructing who understands pacing or viewer burnout. Positive, it’s good to say “We’re providing you with 15 matches in your $50,” however enhancing is an artwork — and AEW is in dire want of it relating to their playing cards.
Conversely, WWE has by no means been extra transparently within the enterprise of commodifying its viewers and disrespecting them within the course of. Placing on a three-hour present with just one hr and 20 minutes of wrestling is a travesty, one that’s clearly rooted in boosting share costs and delivering a return to advertisers. At no level did somebody step in and say “this present is mild,” and in the event that they did then have been shouted down. It’s an extension of what we’re seeing each week on Uncooked and Smackdown, the place wrestling is a distant reminiscence rather than promoting and vignettes.
What did PPVs was?
If we return to wrestling’s most profitable chapter, “The Angle Period” the place each WWE and WCW have been firing on full cylinders, each corporations have been much more able to placing on a cohesive present. Going again to Summer season of 1997 every firm had very tight sub-three hour reveals that didn’t really feel missing or overblown.
- WWF King of the Ring: 2 hr 46 minutes, 8 matches (103 minutes in-ring)
- WCW Bash on the Seaside 2 hr 45 minutes, 9 matches (110 minutes in-ring)
Neither of those reveals felt missing for both in-ring motion, or storytelling — and each fell inside 10 minutes of one another in precise wrestling, whereas having virtually equivalent runtimes. A big a part of this was how pay-per-view slots have been booked, with every firm solely having three hour blocks to e book and run a present in, as mandated by cable corporations.
Now, with streaming taking on, there’s basically no grownup within the room to inform an organization what they need to or shouldn’t do. AEW feels prefer it has to run these large four-plus hour reveals to justify their $50 price ticket, whereas WWE is aware of it doesn’t even must strive anymore as a result of its media agreements with Peacock on PPVs, which merely mandates they placed on reveals with nothing being mentioned in regards to the high quality.
With out the stress to truly promote the present, WWE can pull stunts like spend nearly all of its time on promoting, quite than wrestling.
Can we ever get again to having a balanced present?
Maybe. The back-to-back weeks of Forbidden Door and Cash within the Financial institution has wrestling followers speaking greater than ever about how these corporations are working their reveals, and what they’re doing flawed.
This actually shouldn’t be that difficult. We’re not asking both AEW or WWE to reinvent the wheel, simply give us a present that lasts 3 hrs or much less, with about half of the present being precise in-ring wrestling. One thing that’s concise sufficient to completely take pleasure in in a night, with out being so skinny it feels prefer it was produced by a TikToker on Adderall.
WWE already has it proper with their NXT reveals. On Sunday Heatwave was a damn-near completely paced present. Now they only must extrapolate that over to the primary roster.
AEW must study that much less is extra. WWE must study that the naked minimal feels just like the naked minimal. Simply give wrestling again to wrestling followers, and never in service of petty wars or company overlords.
