Will the SEC lastly transfer to 9 convention video games? With ESPN able to spend huge, the way forward for school soccer’s strongest league might come down to 1 factor: cash.
Change in school soccer by no means comes quietly. It arrives with stress, custom, and tv cash. The Southeastern Convention, a colossus of school sports activities, stands at one other crossroads. Eight convention video games have lengthy been its rhythm.
However now, with the Faculty Soccer Playoff increasing and scores reaching new heights, the query echoes louder than ever: What if 9 grew to become the brand new norm? ESPN, the community synonymous with Saturday within the South, could also be able to open its pockets. And if it does, it might lastly tip the scales towards change—one broadcast at a time.
SEC 🤝 @ABCNetwork
It’s a brand new period of school soccer 😤 pic.twitter.com/54RyUmEH1C
— ESPN Faculty Soccer (@ESPNCFB) July 15, 2024
The Worth of Progress
The SEC doesn’t flinch simply. With a legacy of dominance and a popularity as the game’s deepest convention, it has had little incentive to tinker. Eight video games. That’s been the format—sacred virtually, in a league the place custom usually walks forward of innovation. A ninth sport? It’s lengthy been a degree of dialog, however by no means dedication. Till now.
Behind the scenes, ESPN is reportedly keen so as to add $50 to $80 million yearly to its media rights deal if the SEC expands its convention schedule. That provide, whereas not but formal, locations an unmistakable weight on the choice. Within the age of increasing playoffs and elevated stakes, it’s greater than {dollars}—it’s about path.
The mathematics is obvious: extra SEC video games imply extra SEC matchups. And for ESPN, meaning extra high-stakes Saturdays, extra primetime rivalries, and extra moments that turn out to be Monday morning conversations. From Alabama vs. Florida to Georgia vs. LSU, the intrigue of those matchups is plain—and, most significantly, marketable.
Commissioner Greg Sankey has acknowledged the deserves of a nine-game slate, however his phrases include a warning. On Finebaum’s stage, he spoke candidly—supportive of change, however cautious of value. “Not if that causes us to lose alternatives,” he mentioned. It’s a reminder that on this league, each sport issues. Each loss issues. Particularly when Playoff spots are on the road.
For SEC coaches and athletic administrators, that calculus issues. Is a 9–3 report with a win over Arkansas extra priceless than 8–4 with a loss at Georgia however a cupcake win over Akron? The brand new playoff format will weigh these resumes. However regardless of the formulation, extra video games towards fellow SEC giants imply extra bruises. And fewer mulligans.
Networks, Negotiations, and New Frontiers
For ESPN, the equation is easy: give followers extra SEC soccer, and so they’ll tune in each time. The primary 12 months of the community’s unique partnership with the SEC noticed a surge in scores—unsurprising, given the facility of the model and the eagerness of its base. Now, the possibility to extend stock with higher, extra frequent matchups is simply too good to disregard.
NEWS: ESPN open to paying hundreds of thousands extra for ninth SEC sport, The Athletic has discovered (w/@SethWEmerson)https://t.co/SzGuB6pD65
— Andrew Marchand (@AndrewMarchand) Could 7, 2025
However the community’s eagerness isn’t nearly Saturdays in Tuscaloosa or Baton Rouge. There’s one other layer—an rising chessboard that features not simply the SEC, however its northern counterpart. The Huge Ten already performs 9 convention video games. And there’s speak—formidable, nonetheless forming—of a possible scheduling alliance. Think about a fall slate the place Georgia performs Michigan, LSU travels to Penn State, or Tennessee hosts Ohio State. That’s not simply compelling tv—it’s a scores bonanza.
But that ambition brings problems. ESPN owns SEC residence video games. The Huge Ten’s tv rights, nonetheless, are scattered—CBS, NBC, and most notably, FOX. In any inter-conference settlement, home-field swings would decide broadcast rights. Which means a few of the sport’s most tantalizing showdowns might be divided by community strains and business pursuits.
That is the trendy frontier of school soccer. It’s not nearly rivalries or recruiting—it’s about actual property on the published dial. Each determination, each added sport, is a part of a much bigger puzzle. A puzzle constructed with custom in a single hand and a billion-dollar test within the different.
