Tiger Woods might have to alter the emblem of his attire firm, Solar Day Purple, after the Louisiana-based firm Tigeraire rejected their trademark submitting.
Tigeraire began by creating cooler and extra comfy helmets for the LSU Tigers in 2020. The corporate claims Solar Day Purple’s emblem resembles theirs, so that they submitted this submitting on Sept. 25.
“The actions of SDR, TaylorMade, and Tiger Woods blatantly ignore Tigeraire’s longstanding protected mark, model, and identification, violate federal and state mental property regulation, and disrespect the buyer confusion their actions create,” the submitting reads.
“SDR’s software ought to be denied.”
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The submitting explains how Tigeraire’s emblem has been in steady use since August 2020. The U.S. Patent and Trademark Workplace (USPTO) accredited its registration in 2022. Tigeraire’s trademark covers items in “air situation, air cooling, and air flow equipment and devices; electrical followers; electrical followers for private use; wearable electrical followers; moveable electrical followers.”
However as Tigeraire grew, the corporate expanded using its registered marks to different merchandise, together with attire and cooling tools golfers may use.
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Provided that Solar Day Purple is a golf attire firm and since Woods wears this emblem at high-profile occasions such because the Masters and the U.S. Open, Tigeraire determined to take authorized motion to guard its model.
In response, Taylormade, which helps Solar Day Purple, informed CNBC Information, “We have now full confidence within the securitization of our emblems.”
Woods, Taylormade, and Solar Day Purple have till Nov. 4 to reply and reply this discover of opposition. They have to win their case in opposition to Tigeraire to file their trademark for its emblem, which dons 15 tiger stripes representing Woods’ 15 main championship victories.
However in all chance, the 2 sides will attain a decision exterior of court docket beforehand, per CNBC. Whether or not that includes a emblem change to Woods’ Solar Day Purple model stays to be seen.
Jack Milko is a golf workers author for SB Nation’s Taking part in By way of. Make sure to take a look at @_PlayingThrough for extra golf protection. You possibly can comply with him on Twitter @jack_milko as properly.
