Taylor Swift’s 2024 reign reveals no indicators of slowing down. The worldwide celebrity has been topped Spotify’s most-streamed artist of the 12 months for the second consecutive time, solidifying her standing as a music business titan.
“That’s proper, it’s Taylor Swift!” Sulinna Ong, Spotify’s International Head of Editorial, introduced throughout a press briefing. “With greater than 26.6 billion streams globally this 12 months, Taylor is our International High Artist for the second 12 months in a row.”
Swift’s record-breaking 12 months was propelled by her eleventh studio album, The Tortured Poets Division (TTPD), which dropped on April 19. On launch day, Swift set a Spotify report because the most-streamed artist in a single day and continued smashing milestones as TTPD grew to become the primary album to exceed one billion streams inside every week.
Her success wasn’t confined to streaming. The Grammy winner’s Eras Tour grew to become the highest-grossing tour of all time, as confirmed by Pollstar. Knowledge revealed every present grossed over $17 million, with ticket costs averaging $238 and crowds exceeding 72,000 per night time.
Swift’s achievements pushed her to billionaire standing earlier this 12 months. Forbes named her the world’s richest feminine musician in October, estimating her web value at $1.6 billion, surpassing Rihanna’s $1.4 billion.
Along with her skilled accolades, Swift discovered private happiness, cementing her romance with NFL star Travis Kelce. The couple has change into a cultural phenomenon, garnering vital media consideration all year long.
The Eras Tour, which started in March 2023, wraps on December 8 at BC Place in Vancouver, British Columbia. Swift will then have fun her thirty fifth birthday on December 13, capping off a unprecedented 12 months full of milestones and record-breaking achievements.
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