The primary Nicklaus™ units by Stix can be out there in January.
Stix Golf
As golf equipment-makers go, Gabe Coyne just isn’t what you’ll name a gearhead.
Nor has he ever been a vary rat.
Rising up in Seattle, he took up golf solely after getting minimize from his highschool baseball workforce. The primary sticks he owned had been a hodgepodge second-hand set that his mom purchased at a church rummage sale.
“And I performed with those self same janky golf equipment for years,” Coyne says.
Throughout school, the place he studied graphic and net design, Coyne stopped enjoying golf altogether, an abstinence he caught to all through his 20s, when he obtained married, had 4 kids and made his mark on a collection of profitable startups. He was properly into his 30s, and residing in Chicago, earlier than he dusted off his sticks once more.
Knocking it round with buddies and colleagues on the native muni, Coyne reestablished his informal — however joyful — connection to the sport. He wasn’t cutthroat about it, however he wished to get higher. He determined it was time for an tools improve, if solely he might discover golf equipment that appealed to him.
“I didn’t need an inexpensive starter set, however I additionally wasn’t up for spending tons of cash shopping for golf golf equipment a la carte,” Coyne says. “The market appeared to both cater to novices or avid golfers, with an enormous hole in between.”
A lot of his enjoying companions felt the identical.
The entrepreneur in Coyne noticed a possibility: golf golf equipment aimed on the Goldilocks center. In late 2019, Stix Golf was born, producing graceful-looking, high-quality golf equipment, offered on to shoppers at a modest worth. Coyne and his co-founders had tapped a candy spot out there that was even bigger than they imagined.
Stix Golf
Within the four-plus years since its founding, Stix has established a revered place within the business with its “much less is extra” method, marrying modern, minimalist designs with most engineering prowess: straightforward on the eyes, straightforward to hit and straightforward on the pockets. In 2022, Stix earned a world product-design accolade — the Purple Dot Award — and the improvements haven’t ceased. The corporate’s choices have expanded to a few totally different collection, together with a newly launched ladies’s line.
And now comes one other notable reveal: a membership collaboration with Nicklaus Manufacturers referred to as Nicklaus™ units by Stix. The 2 manufacturers introduced their partnership this week, emphasizing their complementary objectives.
“Stix haș rapidly turned heads within the golf business by making outstanding merchandise that not solely meet our high-performance requirements but additionally present honest pricing, serving to to make golf extra accessible to extra folks,” Andy O’Brien, president of Nicklaus Manufacturers, mentioned in a press release. “The loyal Stix buyer has a youthful and energetic demographic, for each women and men of various handicaps. It’s important for the Nicklaus legacy to succeed in this viewers and meet the wants of this rising demographic of recent golfers getting into the sport.”
For Stix, in the meantime, the collaboration confers the credibility lengthy loved by the Nicklaus identify.
“For all our success, we’re nonetheless a brand new model,” Coyne mentioned. “You be a part of forces with the revered international model of Nicklaus™, and other people notice, Oh, I’d heard of Stix. However I didn’t notice they had been this legit.”
The primary Nicklaus™ units by Stix are actually within the design and engineering part and can debut on the 2025 PGA Present in January. They are going to be out there to the general public in April, in time for the spring golf season.
And there’s extra in to return, as the 2 manufacturers plan to collaborate on quite a lot of golf merchandise within the years forward.
