Steve Phelps, President of NASCAR, has joined the spectacular, rising record of featured audio system through the 5th Annual Race Business Week, Monday by means of Thursday, Dec 2 – Dec 5, 2024.
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In September 2018, Steve Phelps was appointed President of NASCAR, solely the fifth particular person to carry this place for the reason that group’s founding. Primarily based in Daytona Seaside, Fla., Phelps oversees all operations, competitors and industrial, for the sanctioning physique, together with the administration of 15 racetrack amenities and the Worldwide Motor Sports activities Affiliation (IMSA) sports activities automobile sequence.
Beneath Phelps’ management, NASCAR has reworked its enterprise and strengthened the game’s place for long-term progress and success, with a deal with delivering one of the best motorsports racing on the earth, offering excellent leisure experiences, and constructing a globally numerous neighborhood of loyal followers.
In 2019, Phelps led NASCAR by means of the sanctioning physique’s landmark merger with Worldwide Speedway Company (ISC), integrating its operations into one, new, unified firm with racetracks throughout the nation. The historic merger helped create an aligned imaginative and prescient for the game whereas positioning a now stronger NASCAR for brand new progress alternatives.
The next yr, Phelps guided NASCAR by means of an unprecedented and difficult season because the trade paved the way in which for stay sports activities to return in America. NASCAR swiftly applied COVID-19 security protocols to develop into the primary sport to return to competitors, first to securely welcome again followers and first to finish a full season schedule. All of the whereas, NASCAR stabilized TV rankings at a time when almost all sports activities had been considerably down.
In June 2020, NASCAR emerged as a number one voice within the nationwide dialog on racial equality and social justice with Phelps rallying the NASCAR trade to reaffirm its dedication to range, fairness and inclusion. After main an emotional second of listening previous the race in Atlanta, he led the choice to ban the accomplice flag and launched sweeping DE&I enhancements throughout the game – important efforts that led to a surge of recent followers, companions and numerous race crew possession.
With Phelps on the helm, the sanctioning physique refocused its priorities to make sure that a best-in-class racing expertise is delivered to NASCAR followers on a weekly foundation at monitor, at residence or on the go. By way of elevated collaboration and consensus-building with drivers, race groups, tracks and stakeholders, NASCAR unveiled the game’s most dynamic new race schedule 50 years with its thrilling 2021 schedules that includes a number of new venues, markets and monitor layouts.
In Could 2021, NASCAR launched the Subsequent Gen race automobile to the worldwide motorsports neighborhood – probably the most technologically superior automobile in NASCAR historical past and a testomony to the game’s ongoing dedication to innovation. The arrival of the Subsequent Gen automobile marks years of strategic planning and coordinated growth, representing the brand new period of trade collaboration that Phelps is driving throughout the game.
Phelps joined NASCAR as Vice President of Company Advertising in 2005. Starting the next yr, he spent 12 years as Chief Advertising Officer and oversaw all advertising and marketing capabilities for the sanctioning physique. He was promoted to Chief Working Officer in April 2018 earlier than transitioning to his present function as President.
Throughout his time at NASCAR, Phelps has gained Adweek’s prestigious Sports activities Advertising Govt of the 12 months and was named its Model Genius Award winner within the “sports activities” class. In recognition of his management elevating the game by means of the challenges of 2020, Phelps was named a finalist for Sports activities Enterprise Journal’s Govt of the 12 months, with NASCAR likewise named a League of the 12 months finalist.
Previous to becoming a member of NASCAR, Phelps was Govt Vice President of Gross sales and Advertising for Wasserman Media Group. In 1990, Phelps started a 14-year tenure on the Nationwide Soccer League the place he served as Vice President, Company Advertising.
A local of Vermont, Phelps resides in Daytona Seaside, Florida and has a bachelor’s diploma from the College of Vermont and an MBA from Boston Faculty.
