Once I heard SLAM was turning 30 this 12 months — man, first off, I felt outdated as hell — however after all, I used to be additionally hyped.
Ever since I can keep in mind taking part in the sport, watching the sport, loving the sport — SLAM Journal has been proper there. I’ve been carrying a rubber band ever since that first KICKS situation.
It was the muse. The blueprint. The tradition. All alongside. For each basketball and sneakers. For the final thirty years, and nevertheless a few years it runs from right here…
I knew I might additionally contribute to the anniversary in a singular means.
To rejoice the affect of SLAM and its thirtieth anniversary, we’ve partnered with footwear manufacturers throughout the business. We’re wanting again at a number of the most iconic covers and gamers over the past 30 years, to inform the story of SLAM’s affect on the basketball world, all by way of some hearth collaborative sneakers.
My favourite half about SLAM is the chapters. The eras. The way in which that the journal and the platform meant various things to completely different individuals alongside the best way — every decade — however at all times made an affect and left its mark.
Tonight in New York, we’ll be previewing a few of our upcoming SLAM thirtieth Anniversary footwear to come back on the journal’s 30 YEARS OF SLAM social gathering, with a runway spanning all through the whole remainder of 2024 of extra warmth on the best way. Right here’s an early have a look at what to anticipate all 12 months lengthy.
SLAM x LEBRON x NIKE
By the point the already-dubbed “King James” appeared on the duvet of SLAM #78 on the halfway level of his rookie season, probably the most hyped prospect in league historical past was already assembly, and even exceeding the hype.
“It’s solely the start,” learn the duvet textual content.
He was lacing up his first signature shoe, the Air Zoom Era, all through his historic 20.5.5 rookie 12 months. It wasn’t simply the league that had stamped him as the long run, however Nike coined him “generational” off prime with a record-setting $90 Million rookie shoe deal.
The historical past between SLAM and Bron can be lengthy stamped. The textual content behind the tongue of the SLAM x Air Zoom Era is up to date from the duvet and says as a lot: “Since The Starting…”
Flipping the hues of his first footwear, a wealthy purple suede takes on the bottom coloration, whereas a sequence of design particulars celebrating his debut signature all come to life. There’s a nod to his first PE, the “Laser” Generations worn on Christmas Day, which was additionally the primary lasered hoop shoe to hit the NBA hardwood. An in depth lasered graphic highlighting the SLAM emblem and James’ upbringing tells the story additional.
For the primary time, there’s a collar Swoosh placement, simply as Aaron Cooper initially designed them. The molded components on the shoe that drafted off of his much-discussed Hummer H2 are all chrome to honor his 18th birthday present. We’re solely simply getting began with this one.
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SLAM x AND1
When SLAM #41 dropped in April of 2000, we had simply witnessed maybe the best Dunk Contest efficiency of all time. Vince Carter was famously a sneaker free agent in simply his second season, and he laced up the white and purple AND1 Tai Chi for that on the spot traditional array of dunks.
AND1 had been round for a couple of years as a rising attire firm by that time and their transcendent streetball Mixtapes had been transferring main, however now, their footwear was taking off too. VC laced up a easy black and white pair of the Tai Chi on the very subsequent cowl slot that was out there. The header was easy:
“The Biggest Present On Earth”
To rejoice the 2000s period of AND1 and the affect of the Tai Chi on sneaker tradition, we’re creating a brand new model that brings to life SLAM’s heritage colours of white, gray, black and orange, fittingly the precise shades from that cowl shot of Challenge 41.
The mesh fade is a nod to a different mannequin from the period that I at all times liked, the Finger Roll, and a method to convey the Tai Chi’s unique yin and yang impressed break up learn to the aspect of the shoe. As at all times, the shoe seems to be greatest with a suede coloration alongside the within panel — a shiny orange suede is seen on the SLAM version.
Our thirtieth anniversary crest could be seen alongside the internal collar, together with the three vertical stars discovered on the duvet textual content. The 3M hits all through tie again to the brilliant lights of All-Star Weekend, and the affect of The Biggest Present On Earth all these years later.
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SLAM x CURRY BRAND
Stephen Curry had simply signed with Underneath Armour a couple of months earlier than he was on his first cowl of SLAM in December of 2013. And man, what a run he’s had within the decade since. He’s now the President of Curry Model, his personal rattling model throughout the Underneath Armour umbrella.
On the unique cowl, he’s carrying the Anatomix Spawn, a sneaker that marked a brand new period of design for UA, and the primary mannequin he wore with the model to start out the 2013-2014 season.
The true story is the shoe that Stephen wore for the duvet shoot was a mixture of blue, purple and teal. In a full circle second I couldn’t have imagined, I really photoshopped the unique image, shifting the purple midsole to royal blue, and the teal collar to a Warriors-matching yellow. This was lengthy earlier than the league let go of their coloration guidelines, after all.
A decade later, and Curry Model has lately launched the Anatomix Spawn by way of its Flotro filter, remixing the corporate’s revolutionary Circulate midsole with a modernized model of the unique higher.
Whereas SLAM #173 was simply the start line of Curry as cowl man, the SLAM x Spawn Flotro celebrates the entire covers that the 4-time champ has appeared on within the years since.
The design incorporates a collage of his covers throughout the whole higher, with torn edges impressed by everybody’s childhood ritual of tearing out the pages of SLAM to tack up on their bed room partitions.
The idea can be a nod to the generational affect that Curry has had on the sport, inspiring younger readers and gamers world wide to reimagine how they method the sport, lengthen their capturing vary, and expertise the enjoyment of hoops.
The heel cling tag options the SLAM emblem, whereas a pearlized midsole references the widespread thirtieth anniversary stone. The lace ideas are a nod to each the milestone and Curry’s iconic jersey quantity, merely studying “THIRTY.”
Keep tuned for extra on the total SLAM x Curry Model pack to come back. We’ve bought one other mannequin on the best way, too…
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SLAM x SABRINA x NIKE
A 12 months after being chosen #1 general within the WNBA draft, SLAM stamped Liberty star Sabrina Ionescu as “The Subsequent Queen of NY” for the magazine’s Future Challenge.
The next 12 months, Sabrina was launching her very personal signature shoe with Nike, taking her starpower and affect on the sport to one more stage. An All-Star and All-WNBA PG in every of the final two seasons, the 3-Level Contest report setter will as soon as once more be working level this season for a loaded Liberty squad that reached the WNBA Finals final 12 months.
The expectations are rightfully excessive but once more as Sabrina enters her fifth season. There’s additionally equally excessive expectations for her follow-up signature shoe, the Nike Sabrina 2.
After her debut signature mannequin broke limitations and noticed adoption in any respect ranges of the sport, inspiring “anybody, anyplace,” the momentum round her second sneaker makes it one of many anticipated fashions of the whole 12 months.
We will’t wait to share how SLAM x Sabrina involves life in New York later this 12 months.
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SLAM x LAMELO x PUMA
Since he was a young person, LaMelo Ball has been SLAM Fam. He was doing full-scale photoshoots all through his highschool run at Chino Hills, together with his starpower and basketball journey taking him across the globe ever since.
After his Rookie of the 12 months begin within the league, the face of Puma Hoops noticed the launch of his first signature shoe coincide together with his first All-Star Recreation look throughout his sophomore season. It was on Challenge #237 that he pulled up for the duvet of SLAM in his unlaced MB.01s, hitting the league’s longtime emblem pose in a customized LaFrancé jersey from his personal clothes line.
With an iced out, 3D UFO pendant on his neck, the duvet declared him “Out Of This World.”
With extra to come back later this 12 months, search for SLAM and LaMelo to convey to life his “uncommon” and “1 of 1” persona within the loudest means potential, as we crew up with Puma to rejoice Ball’s affect on the sneaker business and his place in the way forward for each the sport and SLAM’s subsequent chapter forward.
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SLAM x PENNY x NIKE
As we appeared again by way of the many years of SLAM covers over time, we additionally appeared on the numerous milestone points for the reason that very first cowl went to print in ’94.
The thirtieth situation of SLAM featured none apart from Penny Hardaway, with a Scoop Jackson-penned cowl story that completely captured his instant rise with the Orlando Magic and his mission to remain on prime of the sport that he poured all the pieces into.
Round that very same time within the late ’90s, Nike had simply unveiled one in every of their most revolutionary sneakers ever with Penny because the headliner. The Foamposite One has been one of the crucial distinctive and iconic sneakers throughout the business ever since, with its molded higher and clear backside making for an unmistakable look and a world following.
The SLAM x Penny Foamposite takes it again to one of many earliest sketches from designer Eric Avar, who one way or the other noticed the long run when first crafting the shoe within the mid-90s. The molded Foamposite higher discovered right here incorporates a printed graphic impressed by Avar’s idea sketch, with the small print dialed in from there.
For the primary time, there’s a Swoosh alongside the shank, simply as Avar had sketched it. The tongue logos alternate between Hardaway’s glossy 1 Cent emblem and the SLAM emblem. The heel tabs function the three vertical stars discovered on each cowl all through the journal’s 30 years, and a quantity 30 that additionally honors SLAM’s thirtieth Challenge.
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SLAM x ADIDAS
Whenever you ask anybody to select their favourite cowl of SLAM, it’s the fifteenth situation that includes a fold-out cowl of rising rookies “set to explode” that rapidly involves thoughts for a lot of. One of many deepest Draft courses ever posed in entrance of a brick wall, and SLAM was proper there in 1996 to stamp the gathering of future Corridor of Famers as subsequent up.
In partnering with Adidas, we’ll be bringing to life one of many model’s most forward-thinking designs in firm historical past. Sure, which means the Loopy Two is retroing sooner or later, for the primary time.
With a molded silhouette drafting from the automotive business, the sneaker was each bit as boundary pushing because it was polarizing when it initially launched.
You’ll be seeing the outsized proportions of the sneaker come to life in a wholly new means later this 12 months, as SLAM seems to be again to the shades discovered alongside the traditional “Prepared Or Not…” cowl from the earliest days of the journal.
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SLAM x BUBBA CHUCK x REEBOK
You already know this was a should.
As Allen Iverson writes within the foreword of the “30 YEARS OF SLAM” e-book:
“I’m SLAM.”
The bond and timeline of the 2 have been linked ever since Iverson was first featured on the duvet, whereas nonetheless in school. When Challenge #32 dropped although, the affect reached past basketball.
It’s not simply an iconic SLAM cowl. It’s a picture that kickstarted a whole throwback jersey period for the 2000s, and cemented AI as probably the most culturally impactful icon that the league has ever seen.
All through the detailed Russ Bengtson function interview with The Reply, there’s a structure graphic that includes Iverson that’s centered round “The three of Diamonds.”
As everyone knows, there isn’t a lot rationalization wanted to elucidate Allen’s affinity for ice.
The throwback “PHILA” jersey he’s carrying was customized made by an area close by producer named Mitchell & Ness, to focus on the historical past of the league in an “Outdated Faculty Challenge” because the NBA was coping with a lockout that 12 months. It was the chains, the tats, the watch and the earrings that allow you to know this was nonetheless a contemporary icon of the subsequent millennium.
Impressed by “frosted” diamond watches, the midsole of the SLAM x Reebok Query Low incorporates a metallic frosted texture that extends up into the shoe’s iconic toe cap. The SLAM emblem seems on the heel, whereas the lettering up the eyelets have been switched out to learn Allen’s longtime nickname amongst his closest associates, “Bubba Chuck.”
The “3 of Diamonds” emblem from the unique cowl story structure could be discovered on each the heel of the shoe and thru the clear outsole, bringing one of the crucial impactful covers in SLAM’s 30-year historical past full circle, celebrating as soon as once more that “Allen Iverson is Soul On Ice.”
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