Tuesday, December 24, 2024

SLAM and Tuff Crowd Are Maintaining It Hostile 

Ever since I used to be rising up, SLAM has been the most popular and largest journal ever. Each first of the month, everyone knew that you simply go to 7-Eleven and also you go decide up that new SLAM Journal. 

Clearly, I used to be at all times the one to have it. My mother would take me to 7-Eleven and the donut store, and that was the primary two issues I’d ask for within the morning, each first of the month. 

Seeing that new SLAM as a seventh grader, it made me work more durable. As I used to be organising all my objectives as a hooper — taking part in within the McDonald’s Recreation, being a nationwide champion in Excessive College, and finally making it to the NBA — being in SLAM was proper there on the prime of my record. 

Once I was 12, I knew that if I made the SLAM cowl someday, our lives would change. 

Brandon in SLAM as a 16 year-old

The primary time I believed I might be in SLAM was after I noticed Sebastian Telfair and LeBron James on the quilt as highschool basketball gamers. That proper there took it to the subsequent stage for me. Only a few years later, earlier than my tenth grade yr at Dominguez Excessive College in LA, there I used to be, doing my first photoshoot to be in SLAM.

I used to be within the locker room, simply imply mugging the entire time. Simply letting the world know: There’s a hostile younger child from Compton coming.

I simply at all times beloved the grittiness, and seeing a few of the finest basketball gamers from world wide within the journal. You had been at all times listening to the hype about gamers for the primary time. Because the opponents that we’re, everybody desires to go in opposition to the most effective, and SLAM at all times saved you up to date on who was coming and who was subsequent. 

Brandon sporting SLAM x Tuff Crowd College collab

Quick ahead to now, and listening to that SLAM goes into the Corridor of Fame on its thirtieth anniversary — it’s effectively deserved. It’s only a huge second for actual basketball. With all the things that they put into the streets, the love of basketball has positively paid off for them. I’m simply completely satisfied for everybody that I’ve identified on the journal over time. 

To have a good time SLAM’s thirtieth anniversary, I needed to attach my very own model Tuff Crowd with SLAM for a fireplace assortment. Engaged on this collab collectively is simply one other full circle second in my life. 

Brandon Jennings sporting SLAM x Tuff Crowd College on Gil’s Enviornment

As everybody is aware of, I by no means went to school. Me going throughout the nation to Oak Hill early, then making the choice to skip school, exit the nation and go abroad — my route in my life has at all times been totally different. Even retiring early and beginning Tuff Crowd was totally different.  

That’s what this assortment represents. That taking a danger is nothing, when you’ve got that perception in you.

The enjoyment of taking a danger and never understanding what’s coming is the great thing about life.

At Tuff Crowd College, we preserve it hostile. It’s the college and mindset for everybody that has taken a special path in life to get to the place they wish to go.

We needed to make use of the unique SLAM emblem for this assortment, with that grittiness, to take all of it the way in which again to ’94. We’ve received a coach’s jacket, two hoodies, two tees and a few recreation shorts which might be loopy. It’s about having that teaching swag, and celebrating the concept of faculty spirit and taking part in by your personal guidelines.

The complete SLAM x Tuff Crowd College assortment, dropping this Friday on Might seventeenth.

This collab can be simply displaying how a lot the sport has meant to me. Method again after I was 12, I wasn’t fallacious. Being in that SLAM Journal as a tenth grader, after which on the quilt at 18 years-old in Italy and once more as a NBA rookie, actually did change my life.

All these years later, this assortment additionally reveals how we’re at all times larger than simply basketball gamers. With the ability to put the ball down and get into one thing outdoors of it, however nonetheless be linked to the sport of basketball, is only a nice feeling of delight for what I’m constructing with Tuff Crowd and the place I’ve been in my life. 

And I’ve received SLAM Journal to thank for giving me that inspiration from the very starting. 


SLAM Journal picture credit score: Drew Reynolds.


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