Backed by Sir Mo Farah, Run GP goals to create an modern team-based run sequence involving professional athletes, influencers and celebrities
Sir Mo Farah is backing a brand new and modern operating endurance racing sequence that transforms Formulation 1 circuits into world class operating venues.
The initiative known as Run GP – a flagship sequence of the International Working League (GRL) – and its purpose is to revolutionise operating and attain new markets via the merging of elite competitors, mass participation and excessive stakes leisure.
Not like conventional marathon racing, RunGP has a group based mostly format, integrating elite athletes, influencers and celeb backed squads to have interaction each opponents and followers alike.
The inaugural RunGP, which will probably be streamed reside on DAZN, will happen on the Lusail Worldwide Circuit in Doha (Could 9-10), which is residence to the Qatar Grand Prix. Different F1 tracks for this yr’s sequence are but to be introduced.
Sir Mo Farah (Getty)
The principle occasion will probably be a high-stakes elite group relay, that includes 4 squads competing over seven 1km laps. There will even be a mass participation race over 7.032km – one sixth of a marathon – designed for runners of all ranges.
Farah’s involvement within the venture extends to a youth centered occasion known as ‘One Mo Mile’, which sees youngsters race over a mile across the Lusail Worldwide Circuit.
“Once I watch athletics, to me, it’s not as thrilling because it as soon as was,” Farah informed The Impartial. “How will we make athletics thrilling? How will we make operating thrilling? How do you make operating this huge world occasion?
“And that’s what we’re making an attempt in each means that we will and join. However this concept actually is to make this league one thing that has by no means been heard of and make historical past.”
Run GP states that considered one of their distinctive promoting factors is their potential to make use of know-how to boost the expertise for these each competing and watching.
Lusail Worldwide Circuit (Getty)
One instance of that is superior biometrics, showcasing actual time coronary heart charge, perspiration ranges and AI pushed race analytics.
“For too lengthy, operating has been handled as a person pursuit,” stated Marcel Muenster, CEO of RunGP. “We’re introducing a brand new, commercially viable format the place the spectacle matches the game, the place know-how enhances the viewing expertise and the place participation is accessible to all. The potential for innovation in operating has been untapped and we intend to alter that.
“Working is probably the most accessible sport on the earth nevertheless it has lacked a structured aggressive league. RunGP supplies the lacking piece, creating an expertise that excites each runners and spectators. With elite group competitions and mass participation at iconic circuits, we’re turning operating into one thing larger than ever earlier than.”
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