Increasing upon a North American sports activities automotive endurance racing legacy that stretches again to the earliest days of the game, Rolex has been named as the brand new Official Timepiece of IMSA as a part of a long-term partnership starting in 2025.
Already the title sponsor of the Rolex 24 at Daytona, Rolex additionally acknowledges the winners of every class by presenting them with Rolex Daytona watches.
“Rolex is synonymous with innovation, efficiency and precision – attributes that make it an ideal option to grow to be the ‘Official Timepiece of IMSA’,” stated IMSA President John Doonan.
“Our manufacturers have been linked for many years, primarily by means of Rolex’s longstanding assist of our flagship Rolex 24 At Daytona as title sponsor, and we’re honored that Rolex is increasing its partnership throughout all the IMSA season. The Rolex Daytona offered yearly to Rolex 24-winning drivers is without doubt one of the most extremely sought-after prizes in all of motorsport, and we have now little doubt that from 2025, competitors for the timepieces awarded to our WeatherTech Championship class champions additionally will likely be fierce.”
Arnaud Boetsch, Director of Communication & Picture at Rolex, added: “Rolex is delighted to accomplice with IMSA, additional illustrating our historic reference to motorsport, based in Daytona virtually a century in the past. This partnership is a pure extension of the model’s longstanding relationship with the Rolex 24 At Daytona, an final race towards time. Alongside IMSA, Rolex helps the event, development and sustainability initiatives of the game, groups and machines.”
