In an thrilling growth for health-conscious customers, Indian Cricket Group captain Rohit Sharma has partnered with True Components, a well being meals model owned by Marico. This collaboration not solely marks Sharma’s position because the model ambassador but in addition introduces a brand new line of co-branded merchandise named RS by True Components. The announcement was made on September 2, and it has already generated vital buzz within the well being meals market.
A Recreation-Altering Partnership
True Components had earlier posted a video teasing this partnership, which had garnered tens of millions of views in lower than 48 hours. The model’s press launch highlights the potential of this collaboration to revolutionize the well being meals trade in India. Whereas particular particulars concerning the product line are nonetheless beneath wraps, there are speculations that Sharma could also be launching progressive, nutrient-dense snacks tailor-made for athletes and energetic people.
Sharma expressed his enthusiasm for the partnership, stating, “It is a good time and alternative to launch RS by True Components, the place at present, the main focus for customers is to know what they’re consuming. I’ve been a fan of True Components, as they’ve stayed dedicated to their values and enterprise philosophy.” This assertion underscores his dedication to selling a wholesome life-style and aligns with True Components’ mission to offer nutritious meals choices.
Including to the thrill, Rohit Sharma additionally posted a collaborative video on his Instagram account at present, additional amplifying the partnership. Within the video, Sharma showcases his efforts to create a viral second for the model, selling its choices with the catchy tagline, “Gyan Mat Suno, Black Pack Chuno” (Do not hearken to wiseacres, select the Black Pack). The playful nature of the video not solely highlights the product but in addition engages his huge fan base, making it a enjoyable and interactive promotion.
“So once you wish to purchase your wholesome breakfast and snacks, simply seek for True Components ke black packs. Tremendous tasty aur wholesome – yeh meri assure @true.components #Collab”, the caption of the video reads.
Eire Shake Up T20 Squad: Balbirnie Dropped for Dynamic Rebuild
You possibly can watch the “viral” video right here:
https://www.instagram.com/reel/C_2G68lyflp/
https://www.instagram.com/reel/C_2G68lyflp
True Components: A Pioneer in Wholesome Meals
Based in 2016, True Components makes a speciality of a wide range of well being meals, together with oats, muesli, and wholesome seeds. The model has made vital strides within the Indian market, promoting its merchandise by numerous on-line and offline channels. After Marico acquired a majority stake in True Components in 2022, the corporate has been positioned for speedy progress, and Sharma’s involvement is anticipated to additional improve its visibility and attain.
Puru Gupta, Co-Founder and CEO of True Components, highlighted the importance of this partnership, stating, “That is the primary time a cricketer is licensing a well being meals model in India—a primary for the ecosystem. Given the authenticity that Rohit has in cricket, we consider it could assist us reinforce our dedication to being ‘True’ and sincere with our prospects.”
Rohit Sharma’s partnership with True Components is a part of a broader pattern the place firms leverage celeb affect to boost their model picture and product choices. This collaboration goes past conventional endorsements, because it includes launching devoted product strains and interesting celebrities as co-founders. Such preparations permit manufacturers to faucet into the social forex of celebrities, elevating consciousness and driving gross sales in aggressive markets.
Keep up to date with all of the cricketing motion, comply with Cricadium on WhatsApp, Fb, Twitter, Telegram, and Instagram
