Amazon’s Prime Video shall be a major sponsor of Hendrick Motorsports driver Chase Elliott in three NASCAR Cup Sequence races this season.
Prime Video will debut on the No. 9 Chevrolet at Talladega Superspeedway (April 27). The opposite two races shall be at Kansas Speedway (Might 11) and the All-Star Race at North Wilkesboro Speedway (Might 18).
Prime Video and Elliott will proceed their relationship via the 2027 season. Prime Video shall be a full-season affiliate sponsor on the automobile.
“We’re thrilled to work with Hendrick Motorsports and Chase as we start our NASCAR protection in 2025,” stated Stacey Rosenson, Head of U.S. Sports activities Advertising and marketing, Prime Video. “It represents an thrilling extension of our new NASCAR relationship. Chase is a wildly widespread, championship-winning driver, and we will’t wait to see the No. 9 Prime Video group in motion as we strategy our streaming debut.”
The three-race sponsorship will lead into Prime Video’s protection of the NASCAR Cup Sequence. NASCAR and the streaming service start a seven-year relationship this season, with Prime Video broadcasting the Coca-Cola 600 after which the races at Nashville Superspeedway, Michigan Worldwide Speedway, Mexico Metropolis, and Pocono Raceway.
“Welcoming Prime Video to our group is a proud second,” stated Rick Hendrick, proprietor of Hendrick Motorsports. “They’ve dedicated to our sport in a giant manner and are taking an progressive strategy to delivering world-class broadcasts and content material to our followers. Hendrick Motorsports is able to help their efforts, and we stay up for constructing one thing particular collectively over the subsequent three years.”
Prime Video helps fill the void on Elliott’s automobile left by Hooters. Hendrick Motorsports reduce ties with Hooters halfway via the 2024 season because of the firm not fulfilling its obligations, and the restaurant later shut down over 40 eating places. Hooters was on the No. 9 automobile for 3 races final yr.
“It’s nice to see Prime Video come into NASCAR and now be a part of us at Hendrick Motorsports and the No. 9 group,” Elliott stated. “They’re leaders in leisure and expertise, and I feel that’s an ideal match on quite a lot of ranges. Seeing a recent perspective on our sport is cool, and I’m comfortable to be part of the trouble and have their help.”
