Sunday, October 6, 2024

OVO Niko Talks Transitioning from Music Business to Co-Proprietor of Professional Hoops Workforce

Niko Carino vividly remembers rising up in a comparatively unbeknownst suburb within the east facet of Toronto named Scarborough within the late ‘80s and early ‘90s. On the time, basketball was only a area of interest sport in Canada. But, within the Carino family, basketball was the whole lot. 

A primary-generation Canadian whose mother and father migrated from the Philippines, Niko grew up round hoops ever since he might keep in mind.

“Filipinos on the whole, we love basketball. That’s what I used to be uncovered to very younger. I obtained okay at taking part in. I performed within the OBA—it’s nearly like AAU however a Canadian model. I performed for a corporation known as the Scarborough Blues, which made a variety of basketball gamers that play within the NBA proper now—whether or not or not it’s Corey Joseph, Kellly Olynyk.” Niko says. “My dad performed faculty ball within the Phillipines after which when he got here within the ‘70s to Toronto, he type of discovered his love once more for the sport in these small grownup leagues. He would deliver me with him and that’s type of how I fell in love with the sport.” 

Finally, the Toronto Raptors arrived to city, and Niko says he nonetheless recollects attending the franchise’s first ever youth camp. Like with most hoopers, although, he ultimately got here to the conclusion that it wouldn’t be one thing he’d pursue professionally. As destiny would have it, it was the music business he’d enter, serving to his shut pal Drake grew to become a worldwide icon. 

Nonetheless, Niko nonetheless discovered methods to maintain himself across the recreation. He launched OVO Bounce, a neighborhood summer season pro-am match that drew NBA stars from throughout the border. OVO Bounce blew up and have become a summer season hoops staple. For Niko, although, this was solely the start of his journey with the game. 

As his identify and repute grew—recognized for being Drake’s right-hand man since Day 1 as co-founder of OVO and for serving to push hoops in Canada through his OVO Bounce tourney—he says he was ultimately approached by the Canadian Elite Basketball League post-pandemic about serving to set up a brand new skilled workforce in Toronto. 

His preliminary response was that he’d solely have an interest if the workforce can be based mostly in his hometown of Scarborough as an alternative. As anticipated, his response raised some eyebrows at first however the league in the end agreed and the Scarborough Capturing Stars have been quickly born, with Niko serving as co-owner.  

“I gotta shout out the commissioner, Mike Morreale, as a result of initially after I brough that up, everybody was similar to, Why? Why are we doing Scarborough? Scarborough is a small suburb, they usually needed clearly a Toronto workforce as a result of it’s an even bigger market and to capitalize off that. However my coronary heart wouldn’t be in it if the workforce wasn’t in Scarborough. I’m passionate in what raised me… [Marreale] was like, there’s this man that’s simply as enthusiastic about Scarborough as you’re. I’m like, Yeah? Who’s it? And that’s how I met Sam [Ibrahim]—he’s one in all our companions that contributes significantly to this group.” 

The Capturing Stars basically serve two functions: a tradition of group and tradition of successful. Whereas the Raptors have develop into a worldwide model, and do in actual fact keep lively locally, their demanding schedules and off courtroom obligations in some ways restrict how accessible gamers could be to the group. That’s the place the Capturing Stars are available in. Niko says the objective has been to host some sort of group occasion each week in the course of the season—whether or not or not it’s camps, clinics, or meet-and-greets. And that doesn’t simply apply to the gamers, he’s utilized that very same duty of accessibility to himself as properly.     

“Once we made this workforce, I needed to make it concerning the youth. For the child that couldn’t afford tickets to the Raptors. I didn’t ever go to a Raptors recreation till I used to be most likely 18 years outdated. The Capturing Stars is a type of issues the place it’s accessible,” he says. “Let’s attain out to all of the youth basketball applications and excessive faculties, and provides them tickets. Doing camps and having them meet the gamers and assembly me. And going by means of a full day of what it’s prefer to be an expert basketball participant. Simply looking for a approach to encourage youngsters… I’m simply making an attempt to remain as linked as a I can with them and be personable with them. We’re not unreachable. I would like Scarborough Capturing Stars to not be unreachable. You’ll be able to attain out, you’ll be able to shake palms. Us being a group workforce, we are able to try this.” 

The CEBL, which launched in 2019, is comprised of 10 groups throughout Canada that play about 20 common season video games and a single-game elimination playoff construction, the place after the quarterfinals being performed at residence, the semis and title video games are performed at a rotating impartial website (final yr was in Vancouver, this yr will probably be in Montreal) throughout a championship weekend. The league, which fits from Could to August, has distinctive guidelines that goal to prioritize native Canadian expertise. For instance, solely 4 imports are allowed on every workforce—3 of them being Individuals and the opposite being a world participant from anyplace else. The remainder of the roster is all Canadian hoopers. The league additionally requires for 2 Canadians on every workforce to be on the courtroom always. If a workforce doesn’t observe that rule, it’s an automated technical foul.    

The best way the season is structured does deliver some challenges, after all. The roster is made up of men that play professionally within the EuroLeague and different high divisions throughout the globe, in addition to NBA G League and Sumer League regulars. A number of the gamers on the roster in earlier years included Jalen Harris, Isaiah Mike, Cam Chatman, Kasssius Robertson, Kyle Alexander, Cat Barber, Kalif Younger…and Grammy-winner J. Cole. 

However with high-level expertise comes obstacles. A number of the gamers arrive late if their season abroad goes deep into the playoffs, some have to go away early if their respective abroad groups begin early, and a few have even gotten invited to NBA Summer season League in the course of the CEBL season. It creates a roster puzzle that Niko and his employees should continually navigate by means of with precision, forecasting which gamers they may lose or begin with out and developing with contingency plans. To Niko, navigating by means of the roster shuffles simply implies that his guys are experiencing upward mobility of their careers and that the Shooter Stars are taking part in a task of their improvement.  

On the courtroom, although, these challenges haven’t affected the workforce’s success in any respect. In simply two years of existence, the workforce made it to the championship recreation of their first yr and gained all of it final yr. The early success is of no shock to Niko, whose ultra-competitive nature helped set up an expectation of claiming the highest spot from the very starting. He knew that the workforce would robotically have rather more eyeballs and strain on them (and naturally haters, too) than another workforce within the league as a consequence of their affiliation with OVO and Drake. 

Whether or not being within the studio with The Boy, or on tour throughout the globe, or in enterprise conferences speaking technique across the most-streamed male artist ever, all of it ready Niko for this very second. 

“I discovered from Drake quite a bit when it comes to, he’s concerned in the whole lot of his creation—whether or not it’s ideas for his music movies, the beat manufacturing, writing, hooks, regardless of the case could also be, he’s concerned in the whole lot. And that’s what I did with this. On a daily day, I’m going to coaching camp, I’m watching movie with the blokes, I’m going to coaches’ conferences—I’m simply studying and soaking all of it in, and contributing with something I can,” he says. “I simply needed to win or lose at my very own advantage, and I didn’t it need for it to be a factor the place it didn’t work out however I used to be proper. So, I needed to be as concerned as attainable, so if I misplaced, it was alone advantage.” 

“The expectations are excessive. We’re repping an enormous metropolis. We’re repping the east facet of Toronto We’re repping OVO. We’re repping Drake. There’s quite a bit at stake right here. I believe that’s one thing I don’t take flippantly. I need to be aggressive right here. I discovered quite a bit from Drake, you’ll be able to’t settle, you’ll be able to’t be content material. We can not not have a profitable season. We’ve got to proceed to seek out methods to remain on high in some way.”  

Past the wins and losses, the Xs and Os, and the championships, Niko’s story is a really relatable to the pure human expertise. One which in the end revolves round discovering your true function and calling in life, dwelling out your ardour not simply your self but in addition ideally whereas pulling up these round you. It’s been fairly the total circle second for the Scarborough native. 

“Rising up, I needed to be the place to begin guard for the Raptors. However, clearly, being Filipino, I didn’t actually develop a lot,” Niko says with amusing. “I didn’t actually know what [else] I needed to be. I went to school for one yr earlier than Drake type of snatched me and introduced me on the highway. I went to school to be a social employee. So, I at all times needed to encourage and assist the youth, troubled youngsters. I don’t need to say I used to be a troubled child, however I wandered. I didn’t know what I needed to do. I at all times felt caught. I by no means thought I may very well be a sports activities workforce proprietor, working in sports activities professionally. Now, I simply need to encourage those who seem like me.  

“It was robust, when it comes to that feeling of being caught—it’s a scary factor. That feeling of helplessness. Like, what’s subsequent? Waking up each morning and being, like, Yo, what’s subsequent? What am I going to do? Like, I don’t know what I’m going to do. There’s life after that. So long as you retain at it, good issues will occur for you.”           


Picture credit score: PlaceNEW.


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