Dec 25, 2024; Pittsburgh, Pennsylvania, USA; Netflix Christmas GameDay cake seen after the Kansas Metropolis Chiefs defeated the Pittsburgh Steelers at Acrisure Stadium. Necessary Credit score: Charles LeClaire-Imagn Photos Netflix has known as an audible and now plans to pursue a Sunday NFL bundle following its profitable Christmas Day debut final season.
Bela Bajaria, the chief content material officer for the streaming big, confirmed the technique shift on a current episode of “The City” podcast.
“I positively need the Sunday (afternoon) video games,” Bajaria mentioned when requested which bundle she can be desirous about pursuing when NFL media rights change into out there.
The NFL’s present Sunday afternoon rights offers with CBS and Fox run by means of the 2033 season. Nevertheless, the NFL has opt-out clauses in most of its agreements after the 2029 season, in response to Entrance Workplace Sports activities.
Bajaria’s public feedback are in stark distinction to remarks made final month by Netflix co-CEO Ted Sarandos throughout a fourth-quarter earnings name with business analysts.
Sarandos known as the economics of pursuing a full-season, big-league sports activities schedule “extraordinarily difficult.”
“If there was a path the place we may truly make the economics work, for each us and the leagues, we will surely discover (it),” Sarandos mentioned. “However proper now, we imagine that the dwell occasions enterprise is the place we actually need to be.”
Netflix’s Christmas doubleheader — Kansas Metropolis Chiefs-Pittsburgh Steelers and Baltimore Ravens-Houston Texans — broke NFL streaming data with common audiences of greater than 24 million viewers.
–Discipline Stage Media
