India’s capturing sensation Manu Bhaker has added one other chapter to her Olympic story, albeit an disagreeable one. Whereas her two bronze medals on the Paris Olympics have introduced immense pleasure to the nation, the younger athlete has been grappling with a unique sort of problem off the sector.
Manufacturers Misuse Shooter’s Picture
A number of manufacturers, desirous to capitalize on Bhaker’s newfound stardom, have been utilizing her photos with out authorization in congratulatory commercials. This unauthorized “second advertising and marketing” has irked the shooter’s staff, main them to problem authorized notices to a number of manufacturers.
“Virtually two dozen manufacturers not affiliated with Manu have launched congratulatory advertisements on social media that includes her photos,” mentioned Neerav Tomar, Managing Director of IOS Sports activities & Leisure, which manages Bhaker. “This constitutes unauthorized ‘second advertising and marketing,’ and authorized notices will likely be served to those manufacturers.”
Bhaker’s case just isn’t an remoted incident. Different Indian athletes who’ve achieved comparable feats on the Paris Olympics have additionally fallen sufferer to this unscrupulous apply. Baseline Ventures, representing boxer Nikhat Zareen and badminton gamers Chirag Shetty and Satwiksairaj Rankireddy, has additionally vowed to take strict authorized motion in opposition to manufacturers misusing their purchasers’ photos.
Bhaker’s Historic Run at Olympics 2024
Bhaker’s historic efficiency on the Paris Olympics, the place she clinched two particular person bronze medals, has positioned her within the nationwide highlight. Her journey from a tearful debut at Tokyo 2020 to a double medalist in Paris is a testomony to her resilience and expertise. Nonetheless, the unwarranted industrial exploitation of her picture threatens to overshadow her achievements.
Because the controversy unfolds, it’s essential for manufacturers to grasp the significance of moral advertising and marketing practices. Utilizing athletes’ photos with out correct authorization not solely infringes on their rights but additionally undermines the integrity of sports activities. It’s hoped that this incident will function a wake-up name for manufacturers, encouraging them to respect the hard-earned success of athletes and conduct their advertising and marketing actions responsibly.
Whereas Bhaker continues to bask within the glory of her Olympic medals, her staff’s resolute stance in opposition to picture misuse sends a powerful message to the company world. As she prepares for the 25m sports activities pistol occasion, it’s important that she stays targeted on her efficiency with out being distracted by off-field controversies.
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