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It hasn’t taken the LPGA and Golf Channel very lengthy to be taught the brand new rule of sports activities tv.
In actual fact, it’s taken no time in any respect.
The rule? If Caitlin Clark is in entrance of the cameras, begin rolling.
Clark, the 22-year-old WNBA famous person, has ignited a uncommon type of celeb within the sports activities world. Audiences flock and a spotlight follows her all over the place. And, with the WNBA in its offseason, which means audiences and a spotlight are flowing to a few of Clark’s much less skilled pursuits, like her look within the pro-am at subsequent week’s LPGA occasion, The Annika.
In line with SBJ’s Josh Carpenter, Golf Channel will probably be extending its protection from Pelican Golf Membership for the WNBA star’s Professional-Am spherical, happening air some 90 minutes early, at 11 a.m., to point out dwell look-ins and highlights, which will probably be break up between 9 holes with Nelly Korda and 9 holes with Sorenstam. Along with Golf Channel’s protection, the LPGA may even bolster its social protection to offer dwell updates from Clark’s vary time and spherical all through the morning.
Why are the LPGA and Golf Channel switching their broadcast plans with a purpose to give extra airtime to Caitlin Clark’s pro-am look? Effectively, when you haven’t seen a few of Clark’s exploits over the past a number of years between the Iowa Hawkeyes and the Indiana Fever, we’ll let Augusta Nationwide chairman Fred Ridley fill in a few of the blanks in your behalf.
“I believe that each every so often any individual comes alongside that simply captures the creativeness of the sporting world. And I say ‘sporting world’ as a result of it actually goes past basketball,” Ridley stated in his annual state-of-the-state press convention at Augusta Nationwide final April. “I imply, the best way Caitlin performs the sport, her ardour, her vitality, it actually simply captures the creativeness of the followers.”
Certainly the LPGA hopes that aligning Clark with its model will assist elevate the tides for each events, however Clark’s success will shine the highlight significantly vibrant on her front-nine associate. Nelly Korda ripped off one of many hottest streaks the game has ever seen within the winter and spring of 2024, notching 5 straight victories together with a serious championship, however she has been the topic of a broader dialog surrounding advertising efforts and “famous person habits” within the months which have adopted.
For her half, Korda has upped her stardom’s ante in an enormous approach in ’24 each on the course and off. She has turn into a extra frequent contributor in press settings, attending the Met Gala, and most just lately, posing for the Sports activities Illustrated swimsuit difficulty.
It may not be sufficient to achieve the extent of stupefying skill as soon as captured by Tiger Woods, and now by Clark, however as Ridley identified in April, there’s extra to the story than skill.
“We have now to maintain attempting. There’s extra issues we have to do. We’re going to proceed to consider that, to discover methods,” Ridley stated. “However I simply suppose it’s form of a type of a unicorn, actually, we’d like extra unicorns in that regard.”