The onsite fan activation and general promotional marketing campaign efforts by Katherine Legge’s sponsor on the Indianapolis 500 has drawn reward, recognition, and a pair of awards for its efforts.
As a part of the No. 51 Dale Coyne Racing Honda program, the e.l.f. Cosmetics (eyes, lips, face) model used Legge’s participation within the NTT IndyCar Sequence’ largest occasion to deliver its merchandise to the forefront whereas partaking feminine followers in the course of the month of Might, which was a primary for a cosmetics firm on the Indy 500.
The overwhelmingly constructive response with e.l.f.’s in-person outreaches on the Indianapolis Motor Speedway with the “Indy 500 Lip Oil Change Marketing campaign,” and thru an formidable digital media marketing campaign to advertise Legge and higher participation by ladies in racing, has delivered two Clio Sports activities Awards, which held its annual promoting awards ceremony on Wednesday in New York.
Developed for e.l.f. by BRANDed Administration and the Day One Company, the Indy 500 initiatives acquired awards within the Expertise/Activation and Fan Engagement classes.
“The e.l.f. Cosmetics collaboration was by far and away essentially the most significant partnership I’ve ever seen in racing from a feminine perspective,” Legge advised RACER. “I’m past proud to signify a model that cares a lot about the identical issues that I do, and am very a lot wanting ahead to doing extra nice and significant issues with them to vary the panorama of racing.”
Very cool to see @DaleCoyneRacing sponsor @elfcosmetics win two Clio promoting awards for his or her initiatives on the Indy 500 with model ambassador/driver @katherinelegge. pic.twitter.com/Z38646q8TI
— Marshall Pruett (@marshallpruett) December 5, 2024
