With the NTT IndyCar Sequence migrating from NBC to FOX for 2025, many modifications are in retailer for Penske Leisure’s prime racing property. One space of curiosity includes the 100 Days To Indy docuseries that debuted in 2023 on The CW in a co-production between Penske and VICE TV, and returned earlier this 12 months for one more season with Penske taking a larger function in its creation.
Regardless of being a rankings failure on The CW with an common of 177,000 viewers for the six-episode run in Season 2, 100 Days To Indy discovered a wholesome new viewers as soon as it arrived on Netflix, and in addition developed new viewers for IndyCar’s racing broadcasts.
Based mostly on data shared with RACER by Penske, the docuseries is credited internally for including 102,000 new viewers to IndyCar’s races in 2024. These cited as people who’d by no means watched an IndyCar race beforehand seen an episode of 100 Days To Indy in Season 2, and went on to observe a minimum of two races afterwards.
With the upcoming change in broadcasters, Pense Leisure CEO Mark Miles couldn’t say whether or not the ‘100 Days…’ property which solely covers the early portion of the season, would proceed, change, or get replaced by one thing solely totally different with FOX.
“We need to proceed that form of shoulder programming,” Miles advised RACER. “It’s not clear but, frankly, creatively, whether or not you utilize the identical model, or is it longer? And who the companions are, together with the inventive and the manufacturing and the distribution, so it’s too quickly to know, however I believe we’ll have one thing thrilling.”
