Penske Leisure’s choice to associate with Parkside Collectibles for a spread of NTT IndyCar Sequence buying and selling playing cards has confirmed to be a well-liked selection that exhibits no indicators of stopping.
Transferring past acquainted merchandise like driver jerseys and diecast vehicles, the transfer into buying and selling playing cards was produced significant outcomes for the American open-wheel championship.
“The collaboration with Parkside was completely our prime performing new merchandise throughout the 2024 season,” Penske Leisure VP of communications Alex Damron advised RACER. “It was clearly thrilling to see followers demonstrating curiosity within the availability of an IndyCar Buying and selling Card Assortment line. However what’s actually most fun is that it’s a program that can drive fandom shifting ahead, and that’s as a result of gathering is an interactive interest that makes lifelong followers.”
Due to Chip Ganassi Racing’s reintroduction of IndyCar buying and selling playing cards in 2023, which had been finished as charitable objects to stoke donations for the American Legion, and reignited fan taken with a long-forgotten space of series-related memorabilia, Penske aligned Parkside and had been handled to an awesome response by IndyCar’s viewers.
Different racing sequence, led by Formulation 1 and NASCAR, have loved longer runs of success with official buying and selling playing cards, and in some circumstances, probably the most coveted playing cards can command greater than $50,000 apiece. The excellent news for followers of the brand new IndyCar line is it can proceed right into a second season.
“We’ve already seen an incredible quantity of grassroots vitality behind the Parkside line,” Damron mentioned. “We’ve even seen drivers like Jack Harvey and Conor Daly set up particular occasions to fulfill followers who began gathering the playing cards and work together with them and participate in this system itself. And that’s been only a actually optimistic improvement that showcases what sort of neighborhood we’re constructing right here at IndyCar.
“This system was notably profitable in delivering some artistic and customised product throughout the 2024 season, and that can definitely proceed and construct in 2025. We count on there will probably be extra signature playing cards and extra relic playing cards within the 2025 assortment. Simply given how effectively this system did in 2024 the signature card piece might be fairly apparent.
“However a relic card that options, for instance, lower up items of a driver’s gear or one thing else from a race weekend, is actually attention-grabbing to a collector as a result of these are restricted runs, perhaps simply 10, or perhaps 100. So there will probably be higher customizations and enhancements for followers in 2025, which we’re actually enthusiastic about and assume add to the vitality behind this system.”
