Sunday, October 6, 2024

Hendrick cuts ties with Hooters

Hendrick Motorsports has ended its relationship with Hooters as a result of the corporate was not fulfilling its obligations.

“Hooters has been a valued accomplice of Hendrick Motorsports since 2017, contributing to our shared successes each on and off the monitor,” an announcement from the group learn. “In latest months, nonetheless, Hooters has not been capable of meet its enterprise obligations to our group. Resulting from these unlucky and sudden circumstances, and regardless of in depth efforts on either side to establish a workable answer, it grew to become essential for Hendrick Motorsports to finish the connection.

“It has been a privilege having Hooters as part of our workforce, and we want them the most effective.”

Hooters was set to be a three-race main sponsor for Chase Elliott and the No. 9 workforce this season. Elliott carried the colours at Atlanta Motor Speedway (Feb. 25) and Texas Motor Speedway (April 14), the latter race he gained. The third race was scheduled to be at Richmond Raceway in August.

RACER reached out to Hendrick Motorsports for remark because it continued to grow to be evident there was a change within the relationship. Initially, it was rumored earlier this season Hooters would stay on Elliott’s automobile however the Atlanta-based firm was struggling. Final month, Hooters confirmed it was closing a number of areas that have been deemed to be “underperforming.”

USA Right this moment reported on June 26 that there had been no less than 44 areas have closed.

Over the weekend, the Hooters emblem was absent from Elliott’s automobile at Nashville Superspeedway. The corporate can also be now not listed on the accomplice web page on the Hendrick Motorsports web site.

Hooters joined Elliott as a accomplice in 2017.

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