‘Havey or Waley?’ Price all of the branded trendjacking posts associated to Carlos Yulo’s Olympic victory

August 6, 2024

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After clinching not one however two Gold Medals on the 2024 Paris Olympics, a number of manufacturers took the chance of Carlos Yulo’s latest victory as an avenue to not solely congratulate the person of the hour, but in addition bump up their visibility throughout this extremely buzzed time with a purpose to market their branding and services and products even additional.

That is what trendjacking does. For context, the approach referred to as “trendjacking” includes utilizing widespread hashtags, topics, or traits on social media to extend model publicity. This tactic is employed to match materials with present conversations with a purpose to capitalize on the momentum and attract viewers.

This serves as a take a look at to how manufacturers can successfully make use of what’s taking place within the on-line area to ensure that them to catch their target market’s consideration. Some posts will win and obtain counts of templated “give your social media supervisor a elevate!” feedback and hit the virality jackpot, whereas others will discover themselves roasted in on-line teams. That’s simply the way in which the world of promoting and advertising and marketing works.

From eating places to different completely different providers on the market, manufacturers went all in, making a deluge of commercials supposed to hit two birds with one stone: promote their manufacturers whereas celebrating Yulo’s victory.

NOW IT’S TIME TO RATE THEM–which of them nailed it, and which of them failed it?

555 Tuna

McDonald’s

Chowking

DUNKIN’

Puregold (Model 1)

Puregold (Model 2)

Mang Inasal

BPI (Model 1 was taken down, changed by model 2)

Residence Gallery Philippines

Jollibee

LocknLock Philippines

Chooks to Go

GCash

Tomo Kopi

Extra context: Model 1 was eliminated and changed with Model 2 after some individuals had identified the problems of presumably utilizing a copyrighted picture, and utilizing an precise picture of Carlos Yulo who shouldn’t be their official endorser.