GRIDLIFE, the motorsports and automotive way of life model that has created a neighborhood of lovers and individuals throughout the U.S., is ready to amplify its coast-to-coast motorsport and music pageant expertise subsequent 12 months, with its Nationwide Pageant Tour rising from 5 to 9 occasions. The collection will even broaden to a three-day weekend format subsequent season.
The announcement, made on Friday from the Efficiency Racing Business (PRI) Present, revealed a various line-up of occasions operating from April to October, that includes returning fan-favorite venues, two brand-new pageant occasion venues in addition to enhanced racing and leisure choices.
The 2025 GRIDLIFE Pageant Tour kicks off with GRIDLIFE South Carolina at Carolina Motorsports Park (April 11-13), adopted by a return to Michelin Raceway at Street Atlanta in partnership with Formulation Drift (Could Sept. 11).
GRIDLIFE returns to the place every part first began at Gingerman Raceway (June 6-8) forward of a return to Mid-Ohio Sports activities Automobile Course (June 27-29). After a profitable inaugural 12 months in 2024, the GRIDLIFE Summer time APEX continues at Street America (July 25-27).
A fourth go to to Lime Rock Park (August 15-17) is adopted by a brand new pageant at Autobahn Nation Membership (September 12-14) forward of a West Coast journey with the return to WeatherTech Raceway Laguna Seca (September 26-28), with Pittsburgh Worldwide Raceway (October 17-19) set for the 2025 season finale occasion.
“Increasing the pageant line-up and transferring to a three-day format permits us to ship an much more immersive expertise, combining automobile tradition, racing and reside music for lovers nationwide,” mentioned GRIDLIFE co-founder Chris Stewart. “And now we’ve a improbable schedule that’s effectively positioned from a date perspective. It’s actually thrilling to have the ability to add gravity to all facets of the weekend, and make every one really feel like a correct GRIDLIFE expertise.
“We’ve spent loads of time working to pinpoint and hone in on what our weekends must be like,” mentioned Stewart. “There was a three- or four-year evolution of regularly attempting to determine how we service the expansion of the neighborhood, whereas additionally constructing in some skilled presentation and best-in-class membership racing expertise general.
The expanded weekend format introduces GRIDLIFE’s latest racing class, GRIDLIFE Grand Touring (GLGT) that includes a 9:1 energy to weight ratio, to provide a spot for retired skilled race vehicles with efficiency to go up in opposition to the numerous V8 swapped storage builds. The collection will run alongside established fan favorites GRIDLIFE Touring Cup (GLTC), GRIDLIFE RushSR Collection, Observe Battle Time Assault, and GRIDLIFE Drift.
Excessive-Efficiency Driving Schooling (HPDE) will proceed as a part of GRIDLIFE’s core choices however will now happen throughout standalone occasions, with its schedule set to be introduced later.
“I feel, with the earlier years, the place we had, large occasions and small occasions, and now we’re in a position to dial in on a nationwide nine-event collection, a correct championship, and actually convey these professional beliefs ahead, however nonetheless have that grassroots accessibility and that neighborhood,” mentioned Stewart. “Separating out HPDE to its personal day exterior of those pageant weekends will create a extra compelling product for followers to observe and permits the drivers simply slicing their enamel on the race observe extra observe time and general a greater expertise.”
Past the observe, GRIDLIFE stays devoted to mixing automobile tradition with reside leisure, showcasing autos from the ’80s, ’90s and 2000s in its Concours, internet hosting the GRIDLIFE Arcade and delivering show-stopping performances on its music phases.
After that includes artists like TPain, Deadmau5, Massive Boi, Lupe Fiasco, and Subtronics, GRIDLIFE will proceed to convey excessive power line ups to the occasion in 2025, with the performers set to be introduced within the coming months.
Every occasion will even be livestreamed on GRIDLIFE’s YouTube channel, with ticket gross sales — together with single-day, weekend, and tenting passes — opening quickly at http://www.grid.life.
The 2025 season holds appreciable promise, as GRIDLIFE builds on a record-setting 2024 that drew greater than 76,000 spectators to witness practically 2,000 totally different drivers. The occasion livestreams generated over 65 million impressions.
With its expanded line-up for 2025, GRIDLIFE goals to interact a projected 125,000 attendees, 2,500 drivers, and ship over 80 million impressions, solidifying its place as a frontrunner in music and motorsport festivals
2025 GRIDLIFE Pageant Tour schedule:
GRIDLIFE South Carolina – Carolina Motorsports Park, SC – April 11-13
GRIDLIFE Particular Stage – Michelin Raceway Street Atlanta – Could 9-10
GRIDLIFE Midwest Pageant – Gingerman Raceway, MI – June 6-8
GRIDLIFE Mid-Ohio – Mid-Ohio Sports activities Automobile Course, OH – June 27-29
GRIDLIFE Summer time Apex – Street America, WI – July 25-27
GRIDLIFE Circuit Legends – Lime Rock Park, CT – August 15-17
GRIDLIFE Chicagoland – Autobahn Nation Membership, IL – September 12-14
GRIDLIFE Laguna Pageant – WeatherTech Raceway Laguna Seca, CA – September 26-28
GRIDLIFE Pitt Race – Pittsburgh Worldwide Raceway – October 17-19
