GEICO will finish its NASCAR Cup Collection sponsorship after the 2024 season.
The information was confirmed by NASCAR after first being reported Friday by the Sports activities Enterprise Journal. GEICO has been one of many 4 accomplice companions of the Cup Collection since NASCAR moved to the mannequin in 2020 (after the tip of the Monster Vitality entitlement sponsorship). Xfinity, Busch Beer, and Coca-Cola are the opposite three.
GEICO has additionally been the Official Insurance coverage Supplier of NASCAR since 2019.
A press release from NASCAR learn: “The partnership between NASCAR and GEICO has demonstrated the immense worth and weekly pleasure that two consumer-driven manufacturers can create, and we’re pleased with the extraordinary model worth, publicity and development alternatives we’ve constructed collectively. We’ve appreciated their partnership and presence within the sport as one among our first Premier Companions.”
The insurance coverage firm has had a large presence in NASCAR by way of the years. Along with its partnership with the sanctioning physique, GEICO has the naming rights to the restart zone at every racetrack — painted blue, giving publicity to the GEICO model with its identify on the wall and observe floor.
GEICO has additionally been the entitlement sponsor of the spring Cup Collection race at Talladega Superspeedway and was as soon as a full-season sponsor on the now-defunct Germain Racing. The staff competed within the Cup Collection from 2009 by way of the 2020 season.
Sports activities Enterprise Journal launched its 2024 listing of most acknowledged sponsorships in sports activities earlier this summer season (compiled by way of MarketCast) with NASCAR and the NFL main the best way. Not solely did a number of of NASCAR’s companions make the listing, however Goodyear, the official tire firm of NASCAR, was revealed to be essentially the most recognizable sponsorship in sports activities alongside Anheuser-Busch for the NFL.
Within the piece, Greg Truex, the vp of sports activities and sponsorship analysis for MarketCast, mentioned, “NASCAR and its model companions nonetheless lead in sponsorship consciousness amongst followers …”
