Badge modifications are a component and parcel of contemporary soccer.
Annually a handful of groups will alter their badge, both making minor tweaks to conventional designs or bolder strikes to create a very new search for their membership crest.
The latter transfer can spectacularly backfire in the event that they get it flawed – see Leeds United’s shambolic 2018 redesign right here, as their ‘Leeds salute’ crest was rolled again after 12 hours of being ruthlessly and relentlessly mocked on social media. This maybe performed a component in Feyenoord’s pondering, because the Dutch membership unveiled their ‘new’ membership crest which left quite a lot of individuals confused.
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That’s as a result of there seems to be no discernable change. The previous badge had a golden letter F inside a circle that has crammed half with crimson and half with white, cirlced by the phrases Feyenoord and Rotterdam. And that’s precisely the way it nonetheless seems.
The Eredivisie aspect, who employed former Denmark worldwide Brian Priske to switch Liverpool -bound Arne Slot this summer season, revealed their ‘new’ design on social media on Monday with the tagline: ‘The Feyenoord brand: A Recent look’.
Followers on social media had been left baffled by the dearth of modifications, citing the well-known instance of Japan altering its flag from a crimson circle on a white background to a barely brighter crimson circle on a white background in 1999, whereas additionally questioning how a lot the design company earned for these tweaks.
However if you happen to look arduous sufficient there are 4 delicate variations. The phrases are extra tightly aligned, the crimson within the brand is brighter, a golden line has been taken out of the center and the ‘F’ is extra entrance and centre.
The brand new design will characteristic on shirts from the 2025/26 season – though it’s a good shout that nobody will discover…
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