MANILA – The Division of Commerce and Trade (DTI) is aiming to double the Philippines’ halal commerce revenues to nearly P16 billion in 2025 following the profitable “Halal-Pleasant Philippines” marketing campaign in 2024.
In a Bagong Pilipinas Ngayon interview on Tuesday, DTI Program Supervisor for Trade Growth and Investments Promotions Group Aleem Siddiqui Guiapal stated this goal will construct on the P7.9 billion generated from collaborating in numerous expositions overseas final yr.
“So, for 2025, we’re going to broaden in america, South Korea, Japan and Turkey or Istanbul. So hopefully, if we cowl these nations, we’re anticipating to double our commerce and revenues and gross sales from 2024,” Guiapal stated.
READ: DTI eyeing necessary registration of native halal certifying our bodies
He stated the DTI’s efforts to advertise the “Halal-Pleasant Philippines” model have been instrumental in boosting halal product visibility worldwide.
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Final yr, the Philippines made its debut on the Saudi Worldwide Halal Expo and the Abu Dhabi Meals Expo.
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The nation generated vital commerce gross sales of P104.5 million in Saudi Arabia.
Guiapal stated DTI’s technique to strengthen the native halal trade includes making certain that every one merchandise are Sharia-compliant, with strict adherence to halal certification requirements.
These requirements require that meals objects, akin to rooster and meat, are correctly slaughtered; the merchandise don’t comprise prohibited elements like pork; and that merchandise meet the wants of Muslim shoppers whereas interesting to non-Muslims looking for more healthy and ethically-produced choices.
Guiapal emphasised the rising curiosity of Filipino producers in acquiring halal certification to penetrate profitable markets within the Center East and Southeast Asia.
Halal, an Arabic phrase which means lawful or permissible, applies to actions, behaviors or objects which are acceptable in Islam.
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