Alex de Minaur joins a legendary line-up of sporting greats who’ve graced breakfast tables throughout Australia by showing on the enduring Weet-Bix field, in a 126-year first.
Melbourne, VIC, Australia, 25 November 2024 | Tennis Australia
For the primary time in 126 years, an Aussie tennis star is hitting the enduring Weet-Bix™ field, becoming a member of a legendary line-up of sporting greats who’ve graced breakfast tables throughout Australia.
This summer season, Australia’s No.1 tennis participant, Alex de Minaur, groups up with the AO Vacation Program introduced by Weet-Bix™ to carry youngsters a once-in-a-lifetime alternative to step onto the court docket with a professional and ignite their ardour for tennis.
“I fell in love with tennis once I was a child, and this partnership with the AO Vacation Program and Weet-Bix goals to encourage the subsequent technology to adore it simply as a lot,” stated De Minaur.
“I’m really honoured to be the primary Australian tennis participant chosen to be a Weet-Bix on-box ambassador. Mentorship is tremendous essential, and I’ve been lucky to have learnt a lot from my mentors over time. I need to go on the information I’ve gathered all through my journey and assist younger Aussie athletes to enhance and develop into the very best model they are often.”
By an unique Weet-Bix field promotion, 10 fortunate youngsters will get the unique alternative to satisfy and practice with the Olympian himself simply earlier than Australian Open 2025 kicks off. This memorable AO Vacation Applications expertise provides these younger tennis fans an inspiring begin to their very own tennis desires—underneath the steering of the star participant himself.
“I couldn’t do what I do with out my 4 Weet-Bix, milk and honey – it’s at all times been a part of my morning routine, and I do know it fuels a variety of Aussie youngsters on the market too. Tennis has given me a lot, and I’m actually trying ahead to getting on court docket with a few of Australia’s future tennis stars,” Alex added.
On this nostalgic return to the golden age of Aussie sport, De Minaur joins the likes of sporting legends Socceroo Tim Cahill and cricketers Brett Lee, Elyse Perry and Marnus Labuschagne, who impressed youngsters from the breakfast desk to the taking part in subject. Now, he’s bringing that very same inspiration to the court docket, serving to youngsters uncover the lifelong advantages of sport, health, and friendship by the AO Vacation Applications.
“Having Alex and Weet-Bix concerned within the AO Vacation Program is a improbable alternative for our younger gamers,” stated Tennis Australia Chief Tennis Officer, Tom Larner.
“By these grassroots initiatives, we’re not simply selling bodily health; we’re fostering a lifelong love of tennis, inspiring youngsters to get energetic and join with their native communities.”
“Each aggressive tennis participant began the place these youngsters are proper now, studying the fundamentals, the strategies, the routines, the professionalism wanted to like the game and be a superb participant on and off the court docket. These sorts of alternatives are the place the love of tennis actually grows. I’m excited to have the ability to play alongside the children who will attend the AO Vacation Program supported by Weet-Bix simply earlier than the Australian Open in January,” stated De Minaur.
Every main prize features a non-public, unforgettable AO Vacation Applications expertise with De Minaur in Melbourne, together with flights and lodging for the winner and their guardian. A further 100 instant-win Insurgent Sports activities vouchers ($100 every) add much more pleasure for households across the nation.
Search for specifically marked Weet-Bix™ x AO Vacation Program containers in shops now. Go to www.WeetBixAOHolidayProgramsExperience.com.au to enter.
