Duke freshman ahead Cooper Flagg, the projected No. 1 decide within the 2025 NBA draft class, has signed a shoe endorsement take care of New Steadiness.
Flagg, 17, joins a New Steadiness model that’s headquartered close to his residence state, together with a Skowhegan, Maine, manufacturing manufacturing unit that’s 25 miles from his childhood residence in Newport.
Duke freshman ahead Cooper Flagg reclassified to enter school a 12 months early
“The reference to New Steadiness as a household firm and an organization with Maine roots means lots to me,” Flagg advised ESPN. “That makes this actually completely different and particular.
“My mother used to go to the tent sale for back-to-school purchasing there once we have been children. That actually aligns the model with my roots. It’s an ideal match.”
After all, Flagg reclassified to enter school a 12 months early and is a extremely touted NBA prospect. At 6-foot-9 and 205 kilos, Flagg is an elite two-way prospect who has explosive athleticism.
He was the lone school participant and teenager invited to Group USA’s pre-Olympic coaching camp in Las Vegas.
Cooper Flagg, The Clever Selection. pic.twitter.com/JvvvMM9lfm
— New Steadiness (@newbalance) August 26, 2024
Moreover, Flagg is required to put on Nike on court docket at Duke and something workforce associated.
“Cooper provides a lot to our basketball roster, and we’re thrilled to welcome him to the New Steadiness household,” stated Naveen Lokesh, Head of Basketball Sports activities Advertising.
“He’s a power to be reckoned with on the court docket. We look ahead to constructing our relationship as he grows the sport and supporting him in all his endeavors.”
As a child, Cooper’s mother would take him and his brothers to New Steadiness
In response to the information launch from New Steadiness, as a child, Cooper’s mother would take him and his brothers to the New Steadiness annual tent sale in Skowhegan to purchase the household their one pair of sneakers and backpack for the college 12 months.
“I grew up carrying New Steadiness, and I respect their genuine connection to my group. The main target and development of the model in basketball and our shared values and historical past drew me in,” added Flagg.
“From day one, it was clear that this is able to be a family-like partnership. I’m so excited to hitch this household and assist them develop the class with younger athletes.”
Furthermore, the modifications to the NCAA’s identify, picture, and likeness (NIL) guidelines in 2021 made endorsement offers like this one attainable for collegiate athletes. Actually, different prime athletes signed with New Steadiness embody Coco Gauff, Jamal Murray, Quincy Wilson, and Tyrese Maxey.
“As a youthful child, I can assume again to dreaming about issues like this,” Flagg advised ESPN. “It’s an unimaginable alternative. … I’m actually blessed and grateful to be put on this place.”
Cooper will work with New Steadiness throughout way of life extensions and group initiatives
Along with Cooper Flagg being featured in New Steadiness basketball advertising campaigns, he may also work with the model throughout way of life extensions and group initiatives, specializing in packages giving again to younger athletes.
Flagg was chosen Gatorade Nationwide Participant of the 12 months at Montverde Academy in Florida throughout his senior season after averaging 16.5 factors, 7.5 rebounds, 3.8 assists, 3.7 steals, and three.7 blocks per sport. In 2022, he was named the USA Basketball Male Athlete of the 12 months as nicely.
New Steadiness, headquartered in Boston, Massachusetts, employs 9,000 associates across the globe. In 2023, the corporate reported worldwide gross sales of $6.5 billion.
Moreover, New Steadiness owns 5 athletic footwear factories in New England and one in Flimby, U.Ok.
