GRIDLIFE, the dynamic motorsport and music pageant collection, staged the ultimate occasion of the 2024 season final weekend at Thunderhill Raceway Park in California.
The weekend marked the shut of a record-breaking 12 months for GRIDLIFE, because the motorsport group set new marks with elevated driver participation and a thriving paddock, expanded each the in-person and digital viewers, rising its partnership portfolio, in addition to persevering with to develop its various providing of leisure for the festival-style occasion gatherings via the 12 months.
Alongside the way in which, GRIDLIFE rivals broke observe data across the nation as 30 completely different producers discovered victory lane on the way in which to crowning eight season champions.
In simply over a decade, GRIDLIFE has turn into one of many fastest-growing, youngest motorsports paddock globally, establishing itself as a pacesetter in immersive, boundary-pushing occasions that characteristic a singular mixture of motorsports competitors, musical festivals and gatherings for automotive lovers.
Staged throughout the nation at a few of the most iconic motorsports amenities in North America, the 2024 GRIDLIFE season featured a schedule of CLUB and FESTIVAL occasion weekends that captivated a predominantly younger viewers, 73% of which falls between 18-34 years outdated.
“The 2024 season has been nothing wanting monumental for GRIDLIFE,” stated GRIDLIFE President and Founder Chris Stewart. “Our purpose has at all times been to push the bounds and create a one-of-a-kind setting the place motorsport, music and neighborhood converge. This season’s record-breaking attendance and engagement are a testomony to the fervour of our followers, the expertise of our drivers and the dedication of our companions who share our imaginative and prescient for the way forward for motorsport tradition.”
GRIDLIFE paddock grows
With 5 distinctive festivals and 9 adrenaline-charged race weekends, GRIDLIFE noticed an astounding 2,951 on-track entries all through the 2024 season, a 30% improve over 2023.
Consultant of GRIDLIFE’s development pattern, 2024 noticed a 34% improve in driver registration for its well-liked wheel-to-wheel dash racing collection, GRIDLIFE Touring Cup (GLTC). GLTC fields featured a number of races that had been 60-drivers sturdy, and averaged an astounding 44 entries via the 40-race season unfold throughout 10 weekends.
The numerous improve in GLTC drivers within the paddock required the event of a revised format for a few of the rounds, dividing the sector into two teams based mostly on qualifying occasions. This revolutionary format not solely allowed extra drivers to take part, but additionally maintained GRIDLIFE’s popularity for clear, aggressive racing, reinforcing the group’s mission of inclusion and accessibility. Even the season champion set a brand new file, as Matan Rosenberg turned the youngest-ever GRIDLIFE Champion at simply 20 years outdated.
GRIDLIFE’s TrackBattle TimeAttack continues to characterize the most important discipline of rivals in North America, showcasing the most important discipline ever with 107 expert drivers fiercely competing on the observe at GRIDLIFE’s inaugural Summer season Apex Pageant, held at Highway America final July.
Moreover, a big growth in GRIDLIFE’s TrackBattle product in 2024 was the profitable introduction of the Podium Dash. Developed with spectator presentation in thoughts, this revolutionary format raises the depth of competitors. All rivals inside their TrackBattle class should qualify within the top-five of their class earlier than they race in a closing showdown, the Podium Dash, the place every qualifier will get two solo flying laps to file their quickest time in a high-stakes presentation that places all the things on the road.
Launched in 2024, the GRIDLIFE RUSH SR Nationwide Championship opened up thrilling new alternatives for individuals and followers. Using the RUSH SR, a light-weight and high-performance sports activities racer designed by RUSH Auto Works to be a driver’s automobile from the wheels up, the class featured 160 entries over 20 races, with a 36-car common discipline measurement, far exceeding expectations for its inaugural season.
GRIDLIFE additionally set new benchmarks by being the unique group that brings exhibition drifting to a few of the most iconic highway programs within the US. With seven rounds and 280 drivers, GRIDLIFE Drift permits skills like James Deane, Vaughn Gitten JR, Chelsea DeNofa, Justin Pawlek, Chris Forsberg, Ryan Tuerck and dozens extra the liberty to showcase their skills at full velocity to the beat of a motorsports pageant to the delight of hundreds of followers.
Music festivals add to GRIDLIFE paddock vibes
GRIDLIFE’s first version of the Music & Motorsport Pageant started in 2014 on the Gingerman Raceway in South Haven, MI. The occasion created an environment that transcended the normal motorsport occasion construction and attracted a vibrant and engaged fan base of practically 1 / 4 million individuals since its inception. Since then, the GRIDLIFE Pageant Tour has turn into a nationwide collection starting from coast-to-coast.
GRIDLIFE’s 2024 season elevated the intersection of motorsports and music tradition with a lineup of 60 reside music performances. Headlined by iconic artists like multi-Grammy winners T-Ache and Deadmau5, GRIDLIFE additionally showcased the vitality of dance music heavyweights Zeds Useless, Madeon & Liquid Stranger. With a various mixture of legendary performers and cutting-edge expertise, GRIDLIFE as soon as once more proved its dedication to creating unforgettable experiences the place motorsports and music collide.
Companions and content material
Having offered broadcast-quality multicam streams on YouTube and Twitch with GRIDLIFE Dwell manufacturing, GRIDLIFE continued to seek out an keen viewers and ship on its mission to carry motorsport tradition to new audiences with a excessive degree of accessibility for followers each on-line and at reside occasions with a manufacturing that rivals skilled motorsport protection.
Along with file participation on the observe, GRIDLIFE’s digital neighborhood soared, reaching a social media following of 339,000 followers and producing greater than 65 million impressions.
Because of a powerful lineup of 17 season companions and a fast-expanding presence on social media, GRIDLIFE continues to develop its affect and join with followers in recent, genuine methods.
What’s subsequent for 2025?
The recollections of 2024 have but to fade, and GRIDLIFE is keen to kick the 2025 season off because the collection continues to develop with the purpose of setting new requirements within the motorsport and leisure panorama, persevering with its mission to supply younger followers an unforgettable, multi-sensory expertise that celebrates velocity, music, tradition and good vibes.
The 2025 schedule shall be launched within the upcoming weeks.
