CG Hospitality, Marriott to roll out new assortment model

CG Hospitality & Marriott Worldwide leaders signal a strategic partnership settlement in Mumbao, India to launch “Sequence by Marriott” model

MANILA, Philippines – Nepal-based CG Hospitality World, which is behind the famend wellness resort The Farm at San Benito in Batangas, is deepening its partnership with hospitality large Marriott Worldwide by means of a recent strategic deal.

In a joint assertion from Mumbai, India, each teams mentioned they’d collaborate anew for the worldwide launch of “Sequence by Marriott,” with the model’s preliminary focus set on the Indian market.

The Sequence by Marriott is designed for the midscale and upscale resort segments.

The settlement covers Idea Hospitality Non-public Restricted’s (CHPL) resort manufacturers—The Fern, The Fern Residency, and The Fern Habitat, which might be built-in into Marriott’s international ecosystem.

CG Hospitality is a majority stakeholder in CHPL.

Other than an fairness investments by Marriott in CHPL, The Fern manufacturers are anticipated to get a lift from Marriott’s distribution platforms and digital techniques.

“With this partnership, we’re now setting our sights on taking The Fern to 500 accommodations by 2030, and arguably making The Fern manufacturers, the largest on this section, in India, whereas increasing CG Hospitality’s footprint to 650 accommodations globally. Marriott’s international scale, belief, and loyalty ecosystem will probably be a robust catalyst in reaching this formidable imaginative and prescient,” mentioned Rahul Chaudhary, managing director and CEO, CG Corp World & CG Hospitality Holdings.

CG Hospitality’s The Farm at San Benito was just lately included below Marriott Worldwide’s Autograph Assortment, the primary within the Philippines.