Bryson DeChambeau accomplished his chip-in problem.
Instagra | @BrysonDeChambeau
Even the Unimaginable Bulk typically wants a problem.
Not less than, that’s what we realized during the last two weeks, as golf’s content material king Bryson DeChambeau launched into a 16-day-long journey to empty a chip shot from a matt in his driveway to a gap on his do-it-yourself placing inexperienced some 100 yards away.
Probably the most fascinating piece of the problem, although, was what got here between the placing mat and the inexperienced: the gorgeous, all-glass entrance to DeChambeau’s sprawling, multimillion-dollar Dallas compound.
For the higher a part of the final two weeks, golf content material customers have watched as DeChambeau has theatrically peppered ball after ball onto the placing inexperienced, an expertise full with shot-tracers, two spotters, and a collection of frighteningly near-misses.
Lastly, on Wednesday night, Thanksgiving Eve, he broke by. On day 16, shot 14 of 16, DeChambeau fired a ball straight into the air and watched because it landed proper subsequent to the pin and fell proper in. The ensuing celebration, captured in video beneath, is value a watch.
After all, there’s greater than a touch of Brysonian bluster within the video’s efficiency. It’s maybe not an exaggeration to say his YouTube persona was extra prevalent within the collection than his professional golf persona. However maybe that’s additionally the purpose.
DeChambeau’s 2024 has seen him develop his presence throughout the sport to the beforehand unseen ranges, boosting his skilled profile with a victory on the U.S. Open in June, and his private profile by reaching near-ubiquity throughout the golf YouTube area. The chip-shot effort represents simply the newest piece of that puzzle, tapping into a number of the challenge-focused strategies which have are so standard throughout the YouTube algorithm.
It’s exhausting to name any of it a critical pursuit, notably contemplating there’s no inherent moneymaking alternative baked-in to posting on Instagram for 16 straight days. However DeChambeau, to his credit score, appears to grasp that being part of the dialog is much extra vital to a participant’s eventual bottom-line than performing purely in pursuit of rising his checking account.
This week, we’re speaking a couple of chip-shot problem. And subsequent week, Bryson will ask himself the identical query gracing his Instagram feedback part on Thursday morning:
What’s subsequent?
