Bell Racing Helmets has collaborated with Indianapolis Motor Speedway to design eleven distinctive helmets impressed by singer Taylor Swift’s The Eras Tour live shows, which can cease in Indianapolis at Lucas Oil Stadium on November 1, 2, and three, 2024. The mission features a partnership with the Girls in Motorsports North America group (WIMNA), with the goal of supporting and elevating consciousness for the skilled involvement of girls in all disciplines of motorsport.
“Our model Bell Racing Helmets is worked up to welcome Taylor Swift and The Eras Tour to Indianapolis,” mentioned Kyle Kietzmann, CEO of Racing Power USA. “We sit up for connecting town’s motorsport heritage with the live performance celebrations and educating Taylor Swift followers on girls in motorsport, whereas contributing to Girls in Motorsports North America, particularly given Bell’s wealthy historical past of supporting feminine expertise in racing.”
Every customized Bell Racing helmet, wrapped by native helmet artist Hurricane Designs, contains a design devoted to every period of the world-renowned singer-songwriter’s music profession. The Indianapolis Motor Speedway design staff, comprised of Lucy Laux, Shae Beechler, Mandy Walsh, Chloie Fisher, Caden Elzy, and Grace Keller had been hand-selected to deliver these distinctive creations to life.
“Girls in Motorsports North America is proud to associate with Bell Racing Helmets and the Indianapolis Motor Speedway by means of their Taylor Swift Eras-inspired helmet show and public sale,” mentioned Cindy Sisson, Govt Director of WIMNA. “It’s WIMNA’s mission to uplift girls in motorsport, and we’re grateful for the chance to take action whereas celebrating Taylor Swift, an excellent girl in her trade.”
The customized helmets can be displayed at downtown Indianapolis lodges from Thursday, October 31, to Monday, November 4. Following the live performance weekend, the helmets can be obtainable for public sale on the Bell Racing Helmets official web page on the Zeffy platform, with proceeds benefiting WIMNA.
Details about distinguished feminine drivers and the public sale can be included with every show. A map can be obtainable on the Swift Alert app for Taylor Swift and racing followers alike to take a look at the particular helmets across the metropolis.
A further yet-to-be-released helmet, designed to have fun Taylor’s Indy Period, can be given away as a part of the on-going WIMNA Sweepstakes. It will likely be displayed at WIMNA’s Girls with Drive Summit IV-Pushed by Mobil 1 from December 9 by means of December 11 and on the sales space of Racing Power Group, mother or father firm of the Bell Racing Helmets model, in the course of the Efficiency Racing Business Commerce Present from December 12 by means of December 14 in Indianapolis.
For added info and a hyperlink to the official public sale web page, click on right here.
